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Posts Tagged ‘victoria secret’

The Case for Animal Print in Fashion

Tiger stripes. Leopard print. Giraffe
spots. Animal print patterns have
survived well through the 80?s and are
still everywhere in the fashion world
today. Seen by some as trashy, animal
prints are actually one of the longest
standing patterns in fashion, seen on
everything from lingerie to shoes to
blankets and curtains.

Animal print stays popular because it
can be used so diversely in different
styles. A mini dress that is entirely
leopard print can have the wild, fun,
and flirty look, while a black mini
dress with a leopard print trim, or
leopard print shoes, add an edge to an
otherwise classic outfit.

Much like the camouflage pattern, animal
print can come in a variety of colors
and still be recognizable from the
pattern. The classic black and white
zebra print can be a bold statement, but
if the print is done in blue or yellow
hues, it becomes softer and more
feminine.

Stars on the red carpet are constantly
seen with animal print touches, whether
it?s a red dress with leopard print
heels, or a zebra print tie, the classic
print adds a touch of fun and
spontaneity to any outfit.

Lingerie, in particular, is a hot spot
for animal print. Animal prints can be
found on everything from corsets to
stockings, in minimal amounts and as the
center piece. A feisty leopard print
bustier with red ribbons can make for a
hot and edgy look. A zebra trimmed lace
camisole set is a sweet look with just
an added touch of vibrant fabric.

It is important to look classy when
wearing anything with animal print, to
avoid making the pattern look like it
hasn?t changed since the 80?s. If you
are going for a subtle touch of animal
pattern on your clothing, limit yourself
to only two appearances of the print.
Shoes, belts, jewelry, headwear, or trim
with animal print are all simple touches
that can be added to an outfit. Also,
mixing animal prints with each other or
other wild patterns can make the outfit
look frumpy, complicated, or mismatched.

If you want the animal print to be the
main focus of the outfit, then make
everything else about the outfit simple.
For a zebra print dress, choose classic
black or white heels that won?t clash
with the dress. For a leopard print
corset, choose black or sheer stockings
to avoid looking bulky.

A wide variety of animal print fashion
pieces can be found in retail stores and
online. Places like Target, Wet Seal,
and Forever 21 have all carried classic
animal print pieces in their junior?s
and women?s departments for years.
Online lingerie site Yandy carries a
variety of animal print lingerie.

No matter what the occasion, animal
print is a classy, fun pattern that can
be used in an outfit for a unique touch.

Animal print clothing and lingerie has been around since the
80?s, holding its popularity because of its variety of uses
in the fashion world. Whether its shoes, dresses, or
lingerie, animal print gives any outfit a classy, edgy look.

Technorati Tags : print animal outfit leopard

Stocking Terminology In The Lingerie
World

In the world of lingerie there is a
totally different terminology with most
items, such as stockings, than with
other worlds of clothing. Stockings has
its very own terminology as part of the
lingerie world.

A stocking with a heel that is made with
folded over then sewn together for
reinforcement is known as a Cuban heel.
A Cuban hell is often times found in
darker colors and even bright colors
such as red. A demi-toe is known as
stockings that have a reinforced toe
with half of the coverage being on top
as on the bottom, which results in a
reinforcement that covers only the tip
of the toes as opposed to the whole toe.
A demi-toe can come with a reinforced
heel or without a reinforced heel. The
lower the denier number the sheerer the
garment. For instance, a fifteen denier
is a finer garment that a thirty denier
so that stockings that are knitted with
a higher denier tend to be less sheer,
but more durable. The term denier is
used in many garments not just
stockings.

Fishnet is a knitted stocking that has a
very wide open knit that resembles a
fish net, but the open knit can vary
depending on the manufacturer. Fence net
is similar to fishnet, but it has a much
wider pattern and are sometimes worn
over another pair of stockings or
pantyhose, such as matte or opaque, with
a contrasting color for layered look
that pops the color of the underlying
stocking. Full fashioned stockings are
known for how they are knitted flat and
the material is then cut and the two
sides are then united by a seam up the
back. Full-fashioned stockings were the
most popular style until the 1960s and
they were also popularly for being known
as back seam stockings that has seen a
resurgence in popularity.

Hold-ups or stay-ups are stockings that
are held up by sewn-in elastic bands,
which is quite often a wide lace top
band. Hold ups is a term used in the
United Kingdom, while stay-ups are more
commonly used in the United States. The
elastic band or bands are often silicone
and cling to the thighs. These are used
in lieu of stockings that require garter
belts and garter straps to hold them up,
while stay-ups do not fit every women's
legs depending on how thick their thighs
are in circumference. Matte are
stockings that have a dull or non-luster
finish.

A mock seam is a false seam sewn into
the back of a seamless stocking.
Stockings without reinforcement in the
heel area are known as a nude heel.
Opaque stockings are made of yarn, which
give them a heavier appearance and are
often used by dancers as well as women
worn under short skirts providing
modesty. The abbreviation of reinforced
heel and toe is known as RHT. Open-toed
stockings stop at the base of the toe
with a piece that goes between the first
and second toes to hold them down and
can be worn with some open-toed shoes,
especially to show off pedicured toes.

Sandal Foot stockings with a nude toe,
meaning no heavier yarn in the toe than
is in the leg. Seamed stockings are
manufactured in the old full-fashioned
or back seam manner with a seam running
up the back of the leg. In the past they
were manufactured by cutting the fabric
and then sewing it together, but today
stockings are generally fully knitted
and a fake or mock seam is added up the
back for a particular fashion look.
Seamless stockings or pantyhose knit in
one operation on circular machines so
that no seaming is required up the back.

Stockings that are generally of a
fifteen to twenty denier are known as
sheers. Knee-high stockings come up just
barely below the knee. Thigh-highs
stockings terminate somewhere in the
mid-thigh to upper-thigh. Ultra sheer is
a finer denier fiber which gives the
ultimate in sheerness. A welt is a
fabric knitted separately and
machine-sewn to the top of a stocking.

Knowing the correct terminology to use when you are
purchasing stockings for yourself or as a gift for someone
else will definitely help when choosing the right ones.

Technorati Tags : stockings denier known lingerie

Sexy Clothes And Hot Clubwear

Whether you want to get sexy clothes for
vacationing or romantic evenings, or you
want the hottest sexy clubwear, you can
shop online and get more of a selection
than in any store. Sexy clothes make you
feel good about yourself and there are
sizes to fit just about everyone.

When it comes to sexy clothes, many
women make the mistake of thinking that
they have to wear them for a man. While
men certainly appreciate women who wear
sexy clothes, you should want to wear
them for you. When you are wearing sexy
lingerie or hot clubwear you will feel
as good as you look.

When it comes to sexy clothes, you can
choose from a variety of dresses,
lingerie and costumes to make you feel
more confident as well as feminine. If
you are going to a club, you will want
to wear the hottest clubwear that is
available. You can choose shimmery
dresses, animal print dresses or hot,
skin tight leather look pants with a
top. Top them off with high heels or
boots and you are ready to be noticed!

Clubwear that looks good on you and is
appealing to others will get you beyond
the velvet rope when you go to clubs. If
you like clubbing but do not get in all
of the time when the doors open, you may
find that wearing sexy Clubwear gets you
through the door and into the club.
Those who secure the doors at exclusive
nightclubs look for attractive women in
sexy clothes - they are usually always
welcome in any club.

Sexy clothes includes lingerie. Even if
no one knows that you are wearing
lingerie under your clothes, you will
know that you have it on and feel a
burst of confidence. You will feel
sexier as well, and this will be
apparent to anyone who notices you. Your
confidence when wearing these sexy
clothes, as well as the vibes you are
sending out will make you noticeable to
even those who have not yet noticed you
in the past. You will exude confidence,
something that everyone needs to do.

You can find sexy clubwear as well as
sexy clothes, lingerie and costumes by
going online. When you use the internet
as a way to shop for sexy outfits, you
can not only avoid going to the store
and having watchful eyes see what you
are buying, but you can also get a much
more varied selection when you shop
online. And the prices are good, too.

If you want to feel good about yourself,
treat yourself to some sexy clothes.
When you do this for yourself you send
of a signal to others that you are a
confident woman who cares for herself.
If you are in a relationship or looking,
sexy clothes will have a positive
influence on your life. Do not feel that
you have to be in a relationship with a
man in order to wear clothes that make
you feel sexy and desirable. These
clothes can do more for you than attract
another person, they can give you
confidence that you need at work, at
home and anywhere else that you go.

Whether you want to get sexy clothes for vacationing or
romantic evenings, or you want the hottest sexy clubwear,
you can shop online and get more of a selection than in any
store.

Technorati Tags : clothes clubwear lingerie online

Buying Lingerie For The Woman In Your
Life: How To Shop Online

Looking to buy your significant other
lingerie as a gift? You?re a brave man,
daring to go where most men?s knees
shake and palms sweat in pure anxiety.
Shopping for lingerie doesn?t have to be
too frightening. For starters, forget
having to walk into an all-too-feminine
lingerie store in the mall where it
feels like all eyes are on you. Try
shopping online and you?ll find the
experience to be much less traumatizing.
Still, lingerie is a tricky gift, and
there are some very useful tips to
shopping for lingerie that will help you
find the perfect selection for her.
Trust me, if you find the right lingerie
gift for the woman in your life. . .
well, I don?t have to tell you just how
rewarding that can be.

First things first: you have to get an
idea of what size she is. If you?re
living with your partner, this might be
a little easier for you. A little
investigating in the top drawer of her
dresser can produce a good idea of her
size. Don?t let all the numbers and
letters confuse you. Bras are sized as a
number followed by a letter. Remembering
both of these is vital when shopping for
lingerie, so write them down if you have
to. For panties, chemises, and
camisoles, you?ll be looking for numbers
and letters as well. Those sized in
numbers will be labeled as 5, 6, 7, 8,
etc., and those sized in numbers will be
labeled S, M, L, XL, etc. If you can?t
search her dresser, try going on a
shopping trip with her and see what size
clothing she buys. If you?re truly
desperate, find a woman you know that?s
a similar size to your partner and ask
her what you should be looking for. Just
get a general idea of her size and this
will put you way ahead of the game.

Almost as important as finding something
in her size is finding something in her
taste. You may think that lingerie is
more a gift for you than for her, but
you have to remember that when she feels
comfortable and sexy, you?ll be the one
who reaps the rewards. If she?s more
flashy than frilly, go easy on the lacy
selections. If she?s usually
conservative, don?t try anything way too
daring or you may not get the reaction
you?re looking for. Take into account
the clothing she usually wears and this
may give you some ideas. Does she favor
a particular color or style? Is her
personality feminine, flirty, or
downright sexy? Most likely you will be
able to use this information when you
shop online for lingerie.

If you?re still feeling a little
confused about finding the right
lingerie gift, stick to simple pieces.
If you find that the sizing and
selection of bra and panty sets is too
complicated, try shopping for a simple
chemise or babydoll. Women have an eye
for detail, so a garment with a little
lace or beading around the edges is sure
to impress. Fabrics like silk and satin
can make any woman feel sexy. Just
remember that shopping for a lingerie
gift online doesn?t have to be scary or
complicated. Take your time and choose
something that goes with her
personality, and you?ll find the end
result to be quite pleasurable.

Looking to buy your significant other lingerie as a gift?
You?re a brave man, daring to go where most men?s knees
shake and palms sweat in pure anxiety. Shopping for lingerie
doesn?t have to be too frightening. For starters, forget
having to walk into an all-too-feminine lingerie store in
the mall where it feels like all eyes are on you. Try
shopping online and you?ll find the experience to be much
less traumatizing. Still, lingerie is a tricky gift, and
there are some very u...

Technorati Tags : lingerie shopping online looking

Flirty Dreams Introduces One of the
Largest Collection of Sexy Lingerie on
the Internet

Flirty Dreams, a sexy lingerie online
retailer based in Philadelphia, is proud
to announce that they have one of the
largest collection of sexy lingerie on
the Internet.

There are many reasons why a lady would
want to wear special lingerie. For
instance, an individual may wish to wear
something unique to an event such as a
bachelorette party. In such events,
wearing sexy lingerie can be a load of
fun. Ladies may even have a friendly
competition, and see who wears the best
lingerie to the party.

Others may purchase erotic lingerie for
personal reasons - perhaps to spice up a
boring sex life. A piece of high quality
lingerie can transform an ordinary
looking lady into an attractive
specimen. The clothing helps to
strengthen relationships because it
becomes the means to play out sexual
fantasies.

Andrey, the owner of Flirty Dreams,
said, "Men are visual beings, and they
are easily turned on by appearances.
When a lady wears a piece of sexy
lingerie that looks out of the ordinary,
she is employing a very powerful
attraction strategy."

It seems like few men will be able to
resist a woman who wears a piece of
lingerie offered by Flirty Dreams.

Ladies are spoilt for choice at the well
established online store. The store
offers a wide range of lingerie. These
include Sexy Babydoll Lingerie, Teddies
Lingerie, Leather Lingerie, Vinyl
Lingerie, and many others. They come in
many different designs and colors. In
general, a visitor can choose between a
one-piece lingerie, or a two-piece set.

A visitor to the site can browse the
collection simply by clicking on the
category that she is interested in. The
clothing is prominently displayed on
graphic images. Each piece of lingerie
is worn by a professional model, and the
visitor can instantly decide whether the
design and color suits her personal
preferences or not.

Having professional models on the
website helps a customer visualize how
the clothing will look when worn by a
human being. Not all online lingerie
stores adopt this approach. This classy
touch enables visitors to make better
buying decisions.

To assist customers in buying the right
lingerie, the website also offers
detailed information on how to choose
the correct size. There is a size chart
on the website that the visitor can
refer to. Measurements should be taken
for the bust, waist, and hips in order
to determine the right lingerie size.
Available sizes include Small, Medium,
Large and X-Large.

If you have a budget in mind, you can
also browse the lingerie based on price
range. Flirty Dreams ensures that there
is something for everyone. In fact, many
customers are surprised to find that
they can find quality lingerie that are
priced as low as %25. Higher end items
may be priced %75 and above.

Sometimes, due to the wide selection of
lingerie available, customers may take a
longer time to decide. To help customers
make up their mind, Flirty Dreams
features the best selling lingerie on
the homepage of the website. A visitor
can also buy the latest lingerie, or the
featured item. Both are also prominently
displayed on the homepage.

Flirty Dreams, a sexy lingerie online retailer based in
Philadelphia, is proud to announce that they have one of the
largest collection of sexy lingerie on the Internet.

Technorati Tags : lingerie dreams flirty piece

Saudi Women Boycott Male Salespeople
Selecting Their Bra Styles

The women in Saudi Arabia are boycotting
the fact that male salesman are the ones
that help select their bra styles. They
are now flooding the select few women's
only stores for to buy their favorite
bra styles. They feel it is an invasion
of privacy. In a country that is so
conservative that there is a strict
segregation of sexes, this is an
outrage.

The strict Islamic laws have woman
dressed from head-to-toe in black robes.
They can not undress with a man outside.
They can not even undress in a mall
because the man is near. However, men
can help women select their bras. They
are the main salespeople because a
saleswoman would not be able to wait on
a man. To make matters worse, fitting
rooms are banned since the women are not
allowed to change. These salesmen look
the women up and down. They are trying
to help them select the proper bra size
but it is very demeaning to these women.
They are not allowed to live in an
integrated society but they are allowed
to be scanned for bust size and panty
size measurements.

Everyday Saudi salesmen are talking to
women about their bras, thongs, and even
demonstrating how to wash stains out.
The salesmen are even embarrassed but
they do not want women to go home with
the wrong sized bra. They have to look
and check out their customer's female
figure. They also need discuss their
needs and wants with bras. They are
there to help. However, this help is
intimidating and embarrassing. Most of
the women have little choice. There are
very few women-only stores.

In the United States, it is still almost
unthinkable to have a male salesperson
helping a female customer with her bra
and panty needs. Most women do not even
like a male picking up the phone in a
lingerie store. They feel discussing
lingerie with strange men are very
intrusive and invasive. The United
States prides itself on being in the
forefront with equality and rights. So,
imagine the unspeakable personal
violations that a conservative Saudi
woman feels when shopping for lingerie.

Saudi Arabia is so conservative that
their mannequins have to dress
appropriately. Mannequins in bra stores
have to be dressed in pajamas. They are
not allowed to depict women in a sexual
manner. They also have to be headless to
keep with the ban on realistic
depictions of women. They are so
concerned with the realistic and sexual
depictions of women, yet they allow men
to talk to women about their most
intimate apparel.

Most women due to the embarrassment try
to grab their bras and panties as quick
as possible. They feel like they are
buying contraband. They often end up
with the wrong sized bra or several
different sizes. They just do not want
to feel embarrassed and invaded. Others,
if they can afford it, go overseas to
buy their lingerie. Through boycotting,
the Saudi women hope to get a 2006 law
implemented. It states that only female
salespersons can work in an apparel
store for women.

Saudi newspapers and other social
networking groups have written about
this issue. Petitions are being passed
around the country. Word-of-mouth is
spreading like crazy. In a conservative
society, like Saudi Arabia, women want
to be able to try on, shop, and discuss
their lingerie without the unwelcome
presence of strange men.

The women in Saudi Arabia are boycotting the fact that male
salesman are the ones that help select their bra styles.
They are now flooding the select few women's only stores for
to buy their favorite bra styles. They feel it is an
invasion of privacy. In a country that is so conservative
that there is a strict segregation of sexes, this is an
outrage.

Technorati Tags : women their saudi select

Sexy Valentines Day Gift Ideas

The best way to show them you love them
is to get them something sexy or erotic
such as sex toys kit that is full of
goodies or some lingerie they will love
you for it. In this article it will give
some sexy valentine's day gift ideas
that would be nice to give as a gift.

Bag of love - Everything you need for a
night or weekend of fun in one red heart
bag that comes with a lock. Easy to
stash in a closet of take with you, and
no one will know the fun inside!

Kit Includes: Heart Warmer Massager,
Mini-Mite Massager, Bondage Tape, Satin
Love Mask, Heart-Shaped Love Ring, Toy
Cleaner, Liquid Love, Basix Mini Butt
Plug, Love Beads, Lover's Lotto Cards,
On-The-Go Keychain

The perfect gift for a perfect lover!
The Valentine's Red Feathered Gift Bag
Prepack Package #2 has 8 different
products and comes ready to assemble.
The products are Red Metal Handcuffs,
Strawberry Liquid Love, Glow in the Dark
Paradice, and Cherry Whipped Crme for
Lovers. The rest of the products are
Spin for Skin, Cinnamon Champagne Light
Candle, Edible Finger Paints, and Red
Satin Blindfold. Each prepack includes a
red feathered gift bag and three sheets
of red tissue paper for your
convenience. Make your love blossom in
any situation!

Two to tango game - Who is it for? Any
couple, any age - a perfect gift for
weddings, anniversaries, birthdays,
Christmas, Valentine's day or just
because Each of you brings different
interests and preferences to your
relationship - for one, it's a romantic,
candlelit dinner, the other a backyard
barbecue; camping in the wilderness or
room service; hanging ten or surfing the
Web. So, how do you get your partner to
join you in sharing the fun and
excitement of exploring new things
together? With the Two to Tango - A
Couple's Wish Box, and a little
imagination, you'll be able to share
your wishes, make each other's dreams
come true and capture the magic that
keeps couples close and the enchantment
alive!

Heart shaped ice cubes - Chill your
drink with these hearts of love! Add a
little romance to your next cocktail or
soft drink with some heart shaped ice
cubes. Perfect for Valentine's Day,
anniversaries, or just setting the mood
for love. Sometimes being cold-hearted
is not so bad!

Be My Valentine Tonight - Heart shaped
stocking contains; Edible Body Paint,
Condom from Cupid, Condom on a stick and
massage lotion.

Basket of love - Got a partner? Great!
Set aside a couple of hours and pick up
the Basket of Love for hours of erotic
adult fun. Start by burning some of the
Love Scent incense to set the mood. Take
a little Spanish fly to feel extra sexy.
And then experiment with the edible body
paints, warming massage lotion and
lubes. This gift set comes packaged in a
fun little red basket - perfect for
honeymoons and anniversaries!

Valentine's Day Lingerie, women's
Valentine's Day lingerie gifts and sexy
gift ideas and more. It's on February
14th, don't do what most men or partners
do and wait until the day before and get
stuck going to the grocery store for
your gifts!

Valentine's day is the perfect day to show the one you love
such as your girlfriend, boyfriend as well as wife and
husband.

Technorati Tags : valentine perfect heart little

Taking a Walk On the Wild Side With
Lingerie

Whether you are looking to feel great
about yourself or you are looking to
move forward and really make your
intentions clear when it comes to what
you want out of your relationship,
you'll find that you might have an
interest in moving forward and letting
your underwear do the talking. When you
are thinking about underwear, you are
thinking about a very intimate thing,
and you might find that with just a
little bit of work and a little bit of
time, you'll be able to say it all just
with what you are wearing.

Take the time to look at your lingerie
and think about how you are going to be
going forward.If you are looking to get
underwear that makes you feel wonderful
sexy, take some time to think about what
you want from it. What impression are
you trying to make? If you want to be
more meek and demure, you'll find that
there are plenty of different options
that will allow you to stop and really
look your Victorian best!

On the other hand, take some time to
think about how you want to get the fact
that you are feeling aggressive and self
confident across. What is going to make
you feel on top, in charge and totally
happy to be there?When you are looking
at wild lingerie, think about what is
going to frame your personality the
best. Just because you are a little shy
doesn't mean that you still can't get
wild. You'll find that wild lingerie is
the eye of the beholder and that all you
need to know is that you need to look
happy wearing it.

Stop and consider what you are going to
look for when it comes to wild lingerie
that is really going to enhance your
personality and show you off to the best
advantage. For some people, wild
lingerie is the decorum and tight lacing
of a corset, while for others, it's a g
string and nothing else!For people who
are looking at the step between lingerie
and totally naked, why not think about
clear lingerie?

Clear lingerie can refer to lingerie
that is barely there, or it can refer to
lingerie that is wonderfully sheer,
using lace or fishnet to show off
everything that you have while still
keeping you from being totally naked.
You'll find that with just a little bit
of work that you'll be able to stop and
really consider what you want out of
your clear underwear, so think about
what you are looking to get across and
what you want to make sure that everyone
sees!Looking for the perfect wild
lingerie for you is a great way to feel
confident and totally in charge of
yourself. This is something that you
should think about, and you'll find
yourself feeling quite smug when you do!

Your guide to wild lingerie and clear lingerie

Technorati Tags : lingerie about think looking

British bras are big business: New
brands on the market

What is special about British bras?

For the last 15 years in Britain, there
was, and is still going on, an
?underwear revolution? comprising two
aspects: a human and a commercial. Since
the mid-1990s, there were huge changes
in the women?s attitude towards their
underwear wardrobe and in their ability
to spend money on themselves. This
resulted in a boom in lingerie business.
At present, British women are buying
more bras, better quality and sexier
than in the early 1990s. Recent studies
by Rigby & Peller (corsetiere to the
Queen) show that the British spend more
on underwear than any other nation in
Europe.

What did trigger this revolution in
Britain?

It is a complex question. First of all,
the world now is more consumer-oriented
than 15 years ago. In the early 1990s,
women weren't drowning in choice the way
they are now, so it is hardly surprising
that on average, they only bought one
bra a year. However, the most important
factor behind the boom in bras, and the
one that is hardest to quantify, is that
women are not the same as they were in
the yearly 1990s. According to a recent
article in Telegraph by Jo Craven, two
events in 1994 dramatically altered the
history of the British bra: Eva
Herzigova in the 'Hello boys!' Wonderbra
advert and the opening of a small shop
in Soho called Agent Provocateur, with a
scantily clad dummy in the window.
Darkened windows in lingerie shops
became history. Today there is not a
high street in the country without 'come
hither' lingerie shops vying for our
attention.

In 2001, there was another event in the
underwear revolution which shook the
best half of the nation: In the ?What
Not to Wear? television show, Trinny and
Susannah?s relentless assault on
laughably awful underwear shamed many of
us to take a long hard look at our boobs
and realise we, too, needed to go
shopping. Wearing the right bra size
miraculously made us feel more confident
- giving us a better posture and making
us look slimmer. British women now buy
on average four bras a year - the most
per head in Europe.

These days women know all too well what
they want, they are going to ask for it,
and they are certainly not waiting for a
man to buy it for them. Women don't feel
the need to look good for anyone but
themselves and if someone else
appreciates their lingerie, then that's
a bonus. Whether it is sexual confidence
or social change, it has had a big
impact on the psychology of the average
bra shopper. 'Women today exist in a
"have it all" society?, says Franceska
Luther, the creative director of Myla.
?We strive to be the best we can be -
both at work and at home. We want the
most fabulous clothes, the best beauty
products and this must be complemented
by the finest lingerie.' Even if we can
not afford ?79 for a bra, we are seduced
into buying it anyway. British women's
relationship with their underwear has
moved on from being about functionality.
They now buy into it for its ?feelgood?
factor. Lingerie has become a fashion
accessory.

The underwear revolution affected the
average British bra size. The headline
news is that the nation's breasts are
getting bigger. Where once the average
British bra size was 34B, it is now 36D
or 38C or 34E depending who is talking.
In fact, bra designers claim that about
80-85 per cent of women in UK wear
wrong-size bras. Thus, the mysterious
bra-size increase does not mean that,
for the last 15 years, the nation's
breasts are literally getting
bigger?this means that, for the last 15
years, British boobs got their
right-size bras. The bad side of the
wearing of the wrong-size bra is that it
can lead to back, neck and posture
problems.

Lingerie business in Britain

There is an exhausting energy in bra
land. Since the early 1990s, the number
of lingerie brands available in
high-street shops is increased
exponentially. At the same time, the
price of designer lingerie went down,
that makes buying into the big-brand
experience affordable. The business of
bras is increasingly a place of
takeovers where small labels struggle to
grow and compete. In 2006, we spent
?2.48 billion on our lingerie in
Britain. Since then, the underwear
market expands by about 2.6 per cent per
year. Marks & Spencer sold 20 million
bras in 2007 - 10 per cent more than in
2006. The growth is definitely set to
continue. A bra is not too expensive a
thing to buy to make you feel good when
you are feeling the credit crunch.

Recent development of online businesses
profoundly changed our attitudes to
shopping. Most people prefer to shop on
internet sitting comfortably at home -
less stress, cheaper, bigger choice, 24
hours a day, and 365 days a year. Online
sales are definitely a growing force,
including lingerie market. Every brand
you can think of can now be bought
online. Online stores make the brand
competition fairer: small, independent
lingerie brands can co-exist and, even,
compete with big ones, occupying a
certain niche of the Britain market. In
many cases, the ratio of quality/price
of bras and knickers of small-size
lingerie brands is better than that of
big brands. You pay just for the
product, not for a big-brand name and a
product attached to it.

New lingerie brands on the British
market

New lingerie brands continue to break
into the British market. The upmarket
Russian lingerie company Wild Orchid,
which has a turnover of ?50 million with
216 stores throughout Russia and
Ukraine, made recently its British
debut. Wild Orchid is the first Russian
retail chain to break into the European
market. The Italian company Tezenis
opened recently on Regent Street selling
competitively priced underwear. Tezenis
has 100 stores in Italy and is
aggressively expanding throughout
Europe.

Mid-size lingerie brands knock at the
door of the British market too. A newly
launched web-site EliteBraLingerie.com
presents to the British public a new
lingerie brand ALUR. In French
pronunciation, Alur sounds similar to
Allure, a Canadian lingerie brand
designers of which concentrate more on
sex appeal of lingerie, mainly, in
leather. As Wild Orchid, Alur is an East
European brand, and very popular over
there. What makes Alur bras popular is
their quality, competitive pricing and
colour gamut. They are very practical
and long lasting. The nine-years old
Alur is one of the first, if not the
first, who started to use large-size
live models to present its lingerie.
They say that ?big? is not necessary
ugly ? ?big? can be beautiful too (see
the picture).

(Alur lingerie model at the
International Exhibition ?Kiev Fashion?
in 42DD bra.)

What do women want? A perfect bra:
underwired or not?

Charlotte Williamson in her 2006 article
in Telegraph described her trip to
Paris, to visit a famous bra designer
Poupie Cadolle who makes hand-made bras
called 'Cara'. It costs 550 euros (?380
at that time), takes three months to
make and is supposed to create the
perfect bust. But is the bespoke 'Cara'
really the ultimate bra? 'OK, what do
you want from your bra?' asks Mme
Cadolle when they meet. Charlotte
replies ?I want support and lift and a
fabulous shape?. 'Then you need the
Cara! This is the perfect bra.' says Mme
Cadolle. After a few months (and one
additional fitting in-between),
Charlotte received her Cara by post. Her
final conclusion is that the Cara may be
not the ultimate bra but, at least, it
is a perfect one. The Cara is an
underwired bra.

During the meeting in Paris, Mme Cadolle
explained that ?It should last two,
three, four years, with proper care.'
?What is the proper care?? 'You have to
hand-wash it every week, at least. You
must not use detergent. Use a pure
shampoo.' ?A hair shampoo?? 'Why not!
What gets ruined is the elastic. And no
Woolite! It is a killer of elastics.'

In Paris, Mme Cadolle also remarked that
'The Italians love coloured bras, they
have no complex about colour. The
English love colour, too - they buy red,
blue and emerald.?

What about the credit crunch?

So despite the credit crunch, can
women's seemingly insatiable appetite
for lingerie make it recession-proof?
'Some women may trade up for investment
bras, and some may trade down for
something cheaper. If you only pay ?5
for a bra then it's a guilt-free treat,'
Mintel's Sally Bain comments. But with
so much evidence of competitive pricing,
Michelle Mone is adamant that 'the bra
that does the job will survive whereas
the bra that is just a brand will
disappear.' Achieving growth is
definitely going to be tougher going.
And the jostling between product
innovation, price, fashion and
functionality within a bra that also
needs to make us feel and look good at
the same time is a fine balance. One
thing is for sure, there is no going
back; this is a battle that will run and
run. It is good news for the Alur brand.

The article is about British bras, the underwear revolution
in UK, women's style and fashion, business dealing with
lingerie and new brands on the market during the credit
crunch.

Technorati Tags : lingerie british women underwear

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